Get in touch

Appu G is built for those who value craftsmanship as much as commerce. We partner with wholesalers, retailers, and distributors, both emerging and established, who are looking for high-quality, design-led American Diamond jewellery backed by manufacturing reliability. With over 35 years of experience, our collections are created not just for businesses, but for their end customers who seek refined aesthetics, lasting finish, and consistent value across every purchase.

Yes, Appu G actively collaborates with retailers and distributors across India and international markets. Today, we are trusted by 250+ wholesale partners and are present across 500+ retail touchpoints. Our in-house manufacturing ecosystem ensures consistent supply, while our ability to offer 7 polishing options, 10+ stone colour variations, and flexible MOQs allows our partners to curate collections that are both distinctive and commercially viable.

Absolutely. At Appu G, collaboration is at the heart of what we do. With a dedicated team of highly experienced karigars, many with over 20 years of expertise in fine jewellery, we work closely with partners to co-create designs, refine finishes, and develop exclusive collections. From monogrammed pieces featuring your brand name or logo to fully customised designs across categories, we ensure every product is tailored with precision and purpose.

At Appu G, premium is not just an outcome, it is a process. Every piece undergoes three rounds of stringent quality checks, is polished per piece to achieve the perfect tone and finish, and is crafted using techniques honed over decades. Our in-house polishing unit ensures consistency, while offerings like 18kt gold plating and custom nickel-free polish options further elevate product quality. Combined with thoughtful design and deep customisation, this creates jewellery that is timeless, durable, and globally relevant.

Yes, Appu G products are designed with a global perspective. With an expanding export presence across the Middle East, USA, UK, and Canada, our collections are aligned with international design sensibilities and quality benchmarks. Our strong supply chain, seamless onboarding process, and ability to customise designs ensure that partners across geographies receive products that resonate with their market needs.

Consistency at Appu G is achieved through complete in-house control, from design to final finish. Every product passes through a structured process that includes material selection, detailed craftsmanship by expert karigars, and three levels of quality checks. Our in-house polishing unit, coupled with per-piece finishing and the option for re-polishing support, ensures that every piece maintains uniformity in colour, finish, and durability, even across large-scale orders.

Starting a partnership with Appu G is designed to be simple, transparent, and collaborative. Whether you are a first-time buyer or an established business, we offer flexible MOQs, video call purchasing options, and sample kits to help you experience our quality firsthand. You can reach out to us through the contact section of our website, and our team will guide you through product selections, customisation possibilities, and onboarding, ensuring a smooth and confident start to your journey with us.