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The Soul and Tale Of Appu G
We craft jewellery not just to be worn, but to be felt—each piece a celebration of grace, beauty, and legacy.
A Legacy of 35 Years
For over 35 years, Appu G has been shaping dreams in metal and stone. What began as a deeply personal pursuit of beauty and devotion grew into a legacy guided by patience, precision, and purpose. Rooted in time-honoured craftsmanship and nurtured through generations, we carry forward the wisdom of our past while embracing the promise of tomorrow. Each creation bears the imprint of skilled hands, enduring values, and a belief that true luxury lies in meaning. Our pieces stand as a testament to elegance that transcend time — refined, soulful, and unmistakably Appu G.
Our Expansive Expertise
He was an alchemist of sorts, transforming mere metal and stone into wearable
poetry. His creations, born of reverence for the discerning.
1989 – 1999 | Where It All Began
In 1989, Appu G began not with a store, but with belief, built through countless journeys to Mumbai, nurturing relationships and helping clients take their first steps into the world of American Diamond jewellery. What followed in 1999 was a modest 150 sq. ft. space in Howrah AC Market, where an unwavering commitment to craft quietly laid the foundation of a legacy that would grow.
2000 – 2010 | Crafting Identity, Expanding Dreams
With steady growth from a 250 sq. ft. owned space in 2003 to a 400 sq. ft. wholesale outlet by 2008, we expanded both our presence and our offerings, introducing pendant sets, rings, and earrings while strengthening our promise of consistency, quality, and thoughtful craftsmanship.
2011 – 2020 | Evolving with Grace and Scale
Our designs became more elaborate and our categories more diverse, with the introduction of necklace sets and maangtikas. Our entry into retail in 2017 at Gariahat brought us closer to our customers, while the move to a 2,500 sq. ft. wholesale space in Domjur in 2018 reflected our growing scale further enriched by new categories like chokers, passas, and hathphuls.
2021 – Present | A Legacy Carried Forward
With the next generation stepping in from 2021, Appu G embraced the future while staying rooted in its values, expanding into exports by 2023 and building a strong digital presence by 2024. Today, with over 250 wholesale partners and 15,000+ retail customers, our journey continues to be defined by trust, craftsmanship, and an enduring commitment to creating jewellery that carries forward both legacy and aspiration.
Journey never stops
Our Stores
CEO’S Note
Appu G is, and always will be profoundly personal to me. What began as my father’s dream was never just a business, it was a life’s calling, built on relentless discipline, quiet sacrifice, and a deep, almost sacred respect for craftsmanship.
I envision Appu G as more than a space, it is a legacy in motion, where tradition is not just preserved but reimagined, where every partner feels truly seen and supported, and where every creation carries a story, a soul, and a purpose far beyond its form.
At its core, Appu G is about people, the hands that pour their passion into every detail, the journeys that shape our designs, and the relationships we nurture with care, trust, and a commitment that stands the test of time.